Thank you for choosing us.
This document, i.e., Privacy Policy (“Policy”) contains the manner and details in which VAY F&B LLP that owns and controls the brand known as ‘alible’ (“we”, “us”, “our”) collects and processes the data that you, the user (“user”, “you”, “your”) of this platform (“Platform”) provide to us. VAY F&B LLP is a limited liability partnership incorporated under the Limited Liabilities Partnership Act, 2008 in India and having its registered office at Shop 5, New Hindmata Market, Dr B A Road, Dadar (East), Mumbai – 400014.
We may change the terms of this Policy from time to time. Please check this page regularly for updates. In the event that there are material changes to the Policy, we may send you additional notice by way of an e-mail or a notification on the Platform.
While we aim to be completely transparent in the manner we choose to protect your privacy, you may not agree with the terms of this Policy. Should this be the case, please remember it is your choice whether you wish to continue using our Services and Platform.
This Policy and the Terms of Use are to be read in consonance and form part of a single understanding. Any capitalised terms not defined herein shall be interpreted to mean as defined in the Terms of Use.
Type of user data | Purpose for collecting and processing this data | When do we collect this data? |
Name Phone Number E-mail ID Address Age | For delivery of your meal (alible) or providing consultation services (alible) | We ask you for this information when you – (1) Subscribe to any of our packages or plans for availing our services on alible; (2) At the “checkout” stage from where you proceed to pay for your order on alible |
Age Physical and mental Health Medical History | To create personalised diet plan while rendering our nutritional services under alible | We ask for these details when you speak to our nutritionist and/or subscribe to our nutrition plan on alible. |
Password | To create an account on the alible | At the “checkout” stage from where you proceed to pay for your order on alible. |
Payment Information | We do not collect or store your payment information. In the event you choose to “save card details for future transactions”, our payment gateway may collect and store your payment information. | At the “checkout” stage from where you proceed to pay for your order. |
The above list of data being collected is a non-exhaustive list and we may require you to share further information from time to time for which we will notify you.
Type of usage data | Purpose for collecting and processing this data | When do we collect this data? |
Data and inferred data about how you interact with the Platform including but not limited to the products you show interest in, your search queries, the text and content you input on the Platform, the location from where you access the Platform. | Legitimate interests in relation to inferences about your interests which we use in our business to tailor and improve the Services. Where cookies are used for such processing (as explained below), we obtain prior consent where required under applicable laws. | The information related to your usage of the Platform is collected automatically and in a dynamic manner as and when you use the Platform. |
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Type of data | Purpose for collecting and processing this data | When do we collect this data? |
Information about the types of devices you are using such as unique device IDs, network connection type; provider, network and device performance browser type; information enabling digital rights management; operating system, and the version of the Platform. | Legitimate interests in managing and improving our Services, the Platform and protecting our content. | Technical information is collected automatically and in a dynamic manner as and when you use the Platform. |
Tracking Technologies
Type of Cookies | Description |
Essential Cookies | Essential cookies (first-party cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Platform. For example, essential cookies help remember your preferences as you move around the Platform.. |
Analytics Cookies | These cookies track information about Platform visits so we can make improvements and report our performance. For example, we analyse visitor and user behaviour to provide more relevant content or suggest certain activities. These cookies collect information about how visitors use the Platform, which site the user came from, the number of each user’s visits, and how long a user stays on the Platform. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. |
Functionality or Preference Cookies | During your visit to the Platform, these cookies are used to remember information you have entered or choices you make such as your username, language, or region. They also store your preferences when personalizing the Platform to optimize your use of the Platform. These preferences are remembered through the use of persistent cookies, and the next time you visit the Platform you won’t have to set them again. |
Targeting or Advertising Cookies | These third-party cookies are placed by third-party advertising platforms or networks in order to deliver ads and track ad performance. They may subsequently use information about your visit to show you ads that you may be interested in our Platform and other websites. For example, these cookies remember which browsers have visited the Platform. |
As is true of most websites, we gather certain data and automatically store it in log files. This data may include Internet Protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.
As per the Information Technology (Reasonable Security Practice) Rules, 2011, a certain category of user’s data is classified as “sensitive personal data”. For the sake of clarity, we have provided a table enlisting the type of sensitive personal data VAY F&B LLP and/or its third-party associates process and/or collect or may process and/or collect such data on the Platform.
Type of Data |
Yes/No |
Password |
Yes |
Financial information including bank account or payment instrument details. |
Yes |
Physical, physiological or mental health condition |
Yes |
Sexual orientation |
No |
Medical records and history |
Yes |
The passwords for accounts created on alible are secured using high end encryption. All financial information shared by the users is collected and processed by the payment aggregator associated with us, on the payments page. We do not collect or store your bank details or other financial information.
Privacy laws across the world grant individual’s rights over their personal data. These rights allow you to control the personal data that we collect and the manner in which we use it.
Your rights |
Explanation |
Right to confirmation and access |
The right to be informed of, and request access to your personal data that is collected and processed by us. |
Right to correction, rectification, and erasure |
The right to request that any incomplete or inaccurate personal data provided be updated, corrected, or erased. |
Right to restrict |
The right to request that we temporarily or permanently stop processing all or some part of the personal data that you provide to us. |
Right to object |
– The right, at any time, to object to us processing your personal data on grounds relating to your particular situation. – The right to object to your personal data being processed for direct marketing purposes. |
Right to not be subject to automated decision making |
The right to not be subject to a decision based on automated decision-making basis the personal data that you share with us. This includes profiling, in the event that such profiling would have a legal effect on you or a similarly significant effect. |
In case of any requests or queries in relation to the above, please contact us at info@alible.in
From time to time, we may share your personal data with third-parties such as:
We implement appropriate technical and organisational measures to help protect the security of your personal data including pseudonymisation, encryption, access, and retention policies to guard against unauthorised access and unnecessary retention of personal data in our systems. Your password protects your account and therefore we recommend using a strong password that is unique to your account..
Retention of data: We collect and store your data for only as long as it is necessary for you to operate the Platform. In addition to this, we may also retain your data for legitimate and essential business purposes, including but not limited to making data-driven business decisions, complying with legal obligations, and resolving any disputes that may arise from time to time. Deletion of data: Unless legally allowed or legally mandated to store such data, upon receiving a request from the User, we will delete all your personal data or anonymize it so that such data is no longer identifiable to you as an individual.
The Platform may contain links to external websites owned and operated by third parties. Please note that when you use third-party services, their own terms of use and privacy policies will govern your use of those services. VAY F&B LLP does not collect, process, or store any personal data provided by you to such third-party links, including the payment gateway, through the Platform. Please check these policies before you submit any personal data to these external websites.
As provided in our Terms of Use
If you have any questions regarding this Policy, please feel free to reach out to us by contacting our Grievance Redressal Officer (Mr. Yash Shah) at info@alible.in or +91 9321318175 or by writing to us at the following address:
VAY F&B LLP ,
Shop 5, New Hindmata Market,
Dr B A Road, Dadar (East),
Mumbai – 400014.
We will count your per meal cost based on the number of meals you have consumed per day and for the number of days your meals were delivered. Number of days shall be rounded down to the lower plan bracket for the purpose of calculation of per meal cost. For example, If you consume 3 meals a day for 12 days. We will consider the cost per meal of 3 meals per day for 7 days as the cost for the number of meals consumed.
Suppose you have subscribed for 60 days for 2 meals a day and paid 25,080/- and after consuming our meals for 10 days, you decide to cancel your subscription. In this case you will be charged for the meals at 249/meal (per meal cost being considered as per 2 meals per day for 7 days) which sums up to 4,980/-. Your refund amount will be 20,100/-
In case of any scenario that can’t be specifically described in this policy, we reserve the right to treat it as per what seems fair to us. And the refund amount shall be calculated accordingly.
Refund amount shall be transferred to your bank account within 10 working days of receiving your bank details or us approving your refund request, whichever is later.
This Platform is operated by VAY F&B Limited Liability Partnership. This document, i.e., the Terms of Use (“Terms”) contains the terms and conditions between VAY F&B LLP (“we”, “our”, “us”) that owns and controls the brands known as ‘alible’ and you, the user of the Platform (“User”, “you”, “your”). VAY F&B LLP is a limited liability partnership incorporated under the Limited Liabilities Partnership Act, 2008 in India and having its registered office at Shop 5, New Hindmata Market, Dr B A Road, Dadar (East), Mumbai – 400014.
To make this reader-friendly, we have divided these Terms of Use into four sections. These are:
VAY F&B LLP offers services and sale and delivery of its products through this Platform (“Services”), conditional to your acceptance of these Terms. Your acceptance of these Terms is essential for us to provide our Services safely and seamlessly, in accordance with the applicable law(s).
Please read these Terms very carefully. If you do not agree to these Terms, VAY F&B LLP will not be able to provide any of its Services to you. By accessing or viewing the Platform and/or using the Services, you represent that you have read the Terms and agree to be bound by the same.
These Terms, together with any other terms that you may agree to by reference, constitute a legally binding agreement (“Agreement”) between you and VAY F&B LLP.
We may amend/modify these Terms at any time, and such modifications shall be effective immediately upon posting on the Platform. We will, wherever possible, attempt to notify you of any changes to the Terms by way of push notifications and/or pop-ups and/or e-mails. Your continued use of our Services will constitute your agreement to any changes we make.
If you do not agree to the Terms & Conditions as may be modified from time to time, you have the option to not avail or discontinue from availing our Services.
Legal age and Eligibility: In order to avail of our Services on your own, you must be of legal age and eligible to enter into a binding contract with us, as per the laws applicable to you. In the event that you are a minor availing our Services, it will be assumed that you have the due authorization from your legal guardian to accept these Terms.
Corporate User: If you are availing our Services on behalf of any entity, you represent and warrant that you are authorized to accept these Terms on such entity’s behalf and that such entity agrees to indemnify you and VAY F&B LLP for any violations of the Agreement.
Advertisement and Promotions: By accessing our Platform, you agree that we can display events or promotional offers relating to our products and Services.
VAY F&B LLP reserves its right to restrict, suspend or terminate your access or use of the Platform for violation of any of the aforesaid restrictions or for any other unlawful or inappropriate conduct.
Pricing It is possible that prices may be inaccurately displayed on the Platform due to system or typographical errors, despite our attempts to avoid these errors. VAY F&B LLP is not bound by any inadvertent errors or inaccurate advertised prices. We reserve the right to correct any and all errors in the prices, and/or modify the prices without notice at any time. In the event an order is placed at a price that is lower than the actual price of the product, VAY F&B LLP shall have the discretion to cancel the order and request the customer to re-order the product or pay the amount of price difference to us.
We do not negotiate prices on our products and all our prices are final.
For purposes of this Agreement “Platform Content” shall mean all information and/or content that you see, hear, or otherwise experience on the Platform including but not limited to product designs, text, graphics, images, software, audio, video, stills, works of authorship of any kind, and information or other materials that are posted, generated, provided or otherwise made available through the Platform.
All the products and the Platform Content are the property of VAY F&B LLP and are protected by Indian and international copyright, trademark, and other laws. We own or have the license to use all of the intellectual property rights relating to the Platform Content and the products, including their designs. You agree that by virtue of your use of our Platform or Services, you do not acquire any intellectual property rights vested with VAY F&B LLP.
We hereby grant you a limited license to access and make personal use of our Platform, subject to conditions, inter alia, in this section 2.
You may not use, copy, adapt, modify, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, transmit, broadcast, or otherwise exploit the products or our rights in the products or the Platform Content, except as expressly permitted in the Agreement, without our express prior written consent.
You hereby grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable right to exercise any rights you may have in your information for the purposes, as more particularly stated in our Privacy Policy.
The Platform may be integrated with or may otherwise interact with third-party servers, applications, websites, etc. (“Third-Party Services”) to make our Services available to you. You understand and agree that we do not endorse and are not responsible or liable for the behaviour, features, or content of any third-party application nor do we warrant the compatibility or continuing compatibility of the third-party applications with the Platform.
The Platform may contain hyperlinks to external websites owned and operated by third parties. We have no responsibility in relation to the accuracy, completeness, and quality of the information contained within such third-party sites, and you access these sites at your own risk. Any and all contents on such third-party sites do not reflect the services or information provided by us. Please note that when you use third-party services, their own terms of use and privacy policies will govern your use of those services. References to any external links should not be construed as an endorsement of the links or their content by us.
When you use the Platform, we will collect certain information from you as set forth in more detail in our Privacy Policy, which is hereby incorporated by reference. The Privacy Policy is available at Privacy Policy
Please note that completion of the online checkout process shall not constitute our acceptance of your offer to purchase products and/or avail services from us. Our acceptance of your order is, inter alia, subject to our receipt of complete payment from you and availability of the products with us.
Prior to dispatch of the product(s), VAY F&B LLP has the right to decline an order for any reason, including legal or regulatory reasons or non-availability of necessary materials due to unforeseen circumstances.
We will notify you by e-mail as soon as possible to acknowledge that we have received and are processing your order. In case of alible, if we cannot supply you with the product you ordered, we will not process your order, address an e-mail notifying you of the same, and, if you have already paid for the product, refund the full amount, as soon as reasonably possible.
The digital payment service is provided on the Platform using a third-party payment gateway. By clicking on the payment link on the Platform and entering the payment details, the User confirms that the credit or debit card or banking information provided is complete, accurate, and their own. Please check our Privacy Policy to understand who collects, processes, and stores the payment information supplied by the User at the time of payment. The prices /fees for our services and products as displayed on the Platform are inclusive of applicable taxes, delivery charges and any transaction fee that may be chargeable by the payment gateway service provider for facilitating the digital transaction.
The User shall be liable for any damages, loss, costs, expenses, indirect losses, or consequential damages of any kind that may be suffered or incurred by VAY F&B LLP as a result of any fraudulent or illegal transaction perpetrated by the User.
VAY F&B LLP does not guarantee the security of the payment information provided by the User on the payment gateway link. We do not accept or assume liability for any damages, losses, costs, expenses, indirect losses, or consequential damages of any kind which may be suffered or incurred by the User from the use of the third-party payment gateway service.
All card payments shall be subject to authorisation by the User’s card issuer. We take full payment immediately for all products.
VAY F&B LLP shall retain ownership of the meals or products sold until the order has been paid for in full. If full payment is not received by us but the User has already received the product, User undertakes to complete payment or return the product(s) to us at their expense, in accordance with our return instructions and in the same condition that as when the User had received them.
Delivery days and time
Breakfast, Lunch, Snacks and Dinner are served on all 7 (seven) days of the week. Breakfast is generally delivered between 7:30 AM to 9:30 AM (tentative).Lunch is generally delivered between 11:00 AM to 1:00 PM (tentative). Snacks and dinner delivered in the evening, the same are generally delivered between 4:00 PM to 8:00 PM. Our delivery riders will make best efforts to deliver your orders on time, however there may be occasional delays due to certain external factors beyond our control.
In case a meal is not delivered in this time frame, except due to an event of Force Majeure as may be communicated to you, please reach out to us at info@alible.in or +91 9321318175. We will either assist you for expeditious delivery or cancel the meal due to non-delivery of that particular day’s meal and extend your subscription to that extent.
Meals may not be delivered on certain public holidays or when our delivery partners are not working. Users will be informed in advance about the same though any of the following channels – via sms, phone call, registered email, registered WhatsApp number or notifications on the Platform itself.
In the event you require our delivery partner to drop your meal or product at the reception / security gate, we won’t be responsible for any subsequent misplacement/theft of the meal or product.
If you choose to cancel your subscription to a meal plan prior to the same being activated/before the cut-off period prescribed by the Platform, we will refund the entire amount to your bank account.
In the event you choose to cancel the subscription after the same has been activated but prior to expiry of the subscription, we will refund the subscription amount to you after deducting an amount equivalent to the per day cost of the number of days utilised by you including taxes and the delivery charges.
In the event we are unable to deliver any meal(s) to you as a result of circumstances beyond our reasonable control, we will extend the subscription plan to the extent of such meal(s).
Although we take the maximum possible care in ensuring that the correct meals are delivered to you and that they are always fresh, you may sometimes receive the wrong meal or a meal with ingredients that may have become stale due to the weather or other conditions. If you receive the wrong meal or a defective meal, please contact us at info@alible.in or +91 9321318175 or please contact our helpline within 4 (four) hours of receipt of the meal, along with images of the meal. Once we confirm your claim, we will attempt to replace the meal on the same day however, if we are unable to do so, we will extend your subscription meal to the extent of such meal(s). Please note that disliking the food taste or minor differences in the appearance, colour, or weight of the meals as compared to the images and/or specifications on the Platform, shall not be considered to be “receipt of wrong meal” or “meal(s) received with defect””. There will be no replacement, refund or extension in subscription plan in such a case. The decision regarding whether a meal is wrongly delivered or defective shall be at the sole discretion of VAY F&B LLP.
As VAY F&B LLP offers unique range of products on its alible platform which are often perishable, we are not able to offer any returns or exchanges on our products. An order once placed, shall be final and non-refundable. Once the order is placed by the User, there can be no cancellation for any reason whatsoever, except only in a situation where the delivery of the product(s) is delayed by more than 8 (eight) hours beyond the selected delivery date. In such a case, the User may cancel the order at his/her option by contacting us at info@alible.in or +91 9321318175 and we will issue a full refund to the User’s bank account.
In the event of unavailability of a product or if the User receives the wrong product(s) or product(s) with material defects and in a damaged condition, the User must immediately call us at +91 9321318175 and e-mail us at info@alible.in on receipt of the package, along with images of the product(s). Once we confirm that the products received by the User qualify under the above mentioned conditions, we will replace the relevant product or process a full refund for the relevant product.
Please note that taste of the product or minor differences in the appearance, colour, or weight of the products as compared to the images and/or specifications on the Platform, shall not be considered to be “receipt of wrong product” or “product(s) received in damaged condition”. The decision regarding whether a product is damaged or not shall be at the sole discretion of VAY F&B LLP.
Force Majeure You acknowledge that VAY F&B LLP may not be able to deliver the meal (in case of alible) or the product (in case of alible) under an order or meal subscription plan or there may be a long delay in delivery of the same, due to ‘Force Majeure’ events such as natural disasters, fire, pandemics or epidemics, lockdowns, strike, war, accident, embargo etc. In case VAY F&B LLP anticipates inability to deliver or delay in delivery of the meals/products due to an event of ‘Force Majeure’, we may have to cancel or postpone your orders. Please note that VAY F&B LLP shall not be liable to Users for any such cancellation or delayed delivery of User’s orders, except to the extent of refunding any pre-paid amounts.
Grievance Redressal For any queries or grievances in relation to the Platform or our Services, you may contact our Grievance Redressal Officer (Mr. Yash Shah) at info@alible.in or +91 9321318175 or by writing to us at the following address:
VAY F&B LLP , Shop 5, New Hindmata Market, Dr B A Road, Dadar (East), Mumbai – 400014.
Disclaimers VAY F&B LLP is an entity engaged in providing nutritional food and services on the Platform. However, VAY F&B LLP does not take any responsibility for any adverse health effects on the User arising from consumption of any meals/products or usage of our Services. General: We expressly disclaim any liabilities and warranties regarding security, accuracy, reliability, applicability to you, effectiveness, timeliness, and performance of our Services, or that the Services will be error-free or that any errors will be corrected. No advice or information provided to you by VAY F&B LLP will create any liability or warranty that is not expressly stated herein. Nothing available on the Platform shall constitute VAY F&B LLP ’s opinion and should not be relied upon in making (or refrain from making) any decision.
Nutritional Services: We expressly rely on the personal and health details provided/disclosed to us by the User for providing our Services. We do not take any responsibility for any adverse health or physical effects that may be caused due to consumption of our food products and/or due to the User’s lack of disclosure or negligence in disclosing any important personal or health details. User must consult a physician prior to availing the services provided by VAY F&B LLP.
We do not provide or claim to provide any medical advice. Our representations regarding weight loss are based on an average understanding and the actual results may vary from person to person. We do not diagnose, treat or cure any disease. The benefits and/or effects of consuming our product(s)/meals(s) may vary from person to person-depending on several factors including their genetic make- up, life style and physical activity levels.
You are availing our Services voluntarily after being made aware that there might be health risks that may be caused by your own acts or omissions, unknown or unforeseeable at the time of availing our Services. You assume the risk of availing our Services and release us from all liability arising therefrom.
Platform: VAY F&B LLP does not accept or assume any liability in case of interruption of its Services through this Platform, as a result of any maintenance issues or upgrades, emergency repairs, or failure of telecommunications links and equipment or events that are beyond our control. The User shall be responsible for obtaining and maintaining telephone, computer hardware, and other equipment needed for access to and use of the Platform and all charges related thereto. We shall not be liable for any damages to the User’s equipment resulting from the use of the Platform.
Third Party Delivery: We have engaged a third-party delivery partner for delivering our meals/products to you. We specifically disclaim any liabilities and warranties with respect to the delivery of our meals/product(s) to you, arising due to the services rendered by such third-party service providers.
Force Majeure: We and/or our partners shall, under no circumstances whatsoever, be liable for any delay and/or default in performance under this Agreement caused by an event beyond our reasonable control, including but not limited to, war, accident, lockdown, epidemic, pandemic, law and order situation, industrial action, embargo, or any other supplier of goods or services to us or to you.
Indemnity You agree to indemnify, defend and hold harmless VAY F&B LLP, its partners, licensors, or affiliates from and against any claims, losses, expenses, or costs arising out of misrepresentations regarding your health conditions, your breach of this Agreement including or the documents it incorporates by reference, or your violation of any law, rules or regulations or the rights of a third party.
Limitation of Liability To the maximum extent permissible by applicable laws, in no event will VAY F&B LLP and/or its partners be liable to you for any, indirect, incidental, special, punitive, or consequential damages, or lost profits, arising out of, or in connection with, your use of the Services and/or the Platform, whether the damages are foreseeable, and/or whether or not we have been advised of the possibility of such damages in advance. Our liability, if any, will always be limited to a maximum of the total price of our Service/product purchased by you.
Except as otherwise required by applicable law, any claim or cause of action you may have against us must be brought to our attention within 30 (thirty) days of the occurrence of the event giving rise to the claim or cause of action, or the same will be deemed to be forever barred.
Governing Law and Jurisdiction The Agreement shall be strictly governed by and constructed in accordance with the laws of India, the Courts of Mumbai, India shall have exclusive jurisdiction over any disputes arising from the Agreement or use of the Platform.
Miscellaneous: • No injunctive relief: To the maximum extent permissible under applicable law, you shall not have the right to seek an injunction or injunctive relief against us for any reason whatsoever. This section shall survive the termination of the Agreement.
• Severability: In the event that any term, condition, or provision of the Agreement is held to be a violation of any applicable law, statute, or regulation the same shall be deemed to be deleted from the Agreement and shall be of no force and effect and the Agreement shall remain in full force and effect as if such term, condition, or provision had not originally been contained in the Agreement.
• Notices: Notices by you to us hereunder shall be invalid unless made in writing and duly signed, and sent to our e-mail address or to the mailing address provided below.
• Assignment and Delegation: You cannot transfer your Account or assign any of your rights or delegate any of your obligations under the Agreement. We may freely transfer, assign or delegate the Agreement or our rights and duties under the Agreement.
• No Waiver: Our failure or delay to exercise or enforce any right or claim does not constitute a waiver of such right or claim and shall in no way affect our right to later enforce or exercise it.
• Headings: The section headings are for convenience only and shall not limit, govern, or otherwise affect the interpretation or construction of the Agreement in any way.
• Entire Agreement: This Agreement constitutes the entire agreement between the parties with respect to the within-subject matter and supersedes any previous understanding, document, e-mail between the parties. This Agreement shall only be modified in writing, executed by both parties
• Prevailing Language: The English language version of these Terms shall be decisive in all respects and shall prevail in case of any inconsistencies with translated versions if any.
ENTITY NAME: VAY F&B LLP ADDRESS: VAY F&B LLP, Shop 5, New Hindmata Market, Dr B A Road, Dadar (East), Mumbai – 400014. Email address: info@alible.in